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Topic page for Phil Rumbol at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Phil Rumbol articles and analysis
#60yearsTVads: 101's Phil Rumbol on making every second count
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles
Private View: Kate Stanners and Phil Rumbol
Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies and Carphone Warehouse
What makes a great marketer?
The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101,
101 lands Mr Kipling creative business
Premier Foods has appointed the start-up agency 101 to handle the advertising for its Mr Kipling brand
Time to sweet-talk the UK
Hershey's faces a challenge if it is to establish a firm foothold on these shores, writes Nick Hughes.
Fallon breakaway pledges new model
The start-up formed by the Fallon founding partners Laurence Green and Richard Flintham, the former Cadbury marketing director Phil Rumbol
Cadbury appoints Jobling as interim marketing boss
LONDON - Cadbury has appointed internal candidate Margaret Jobling, head of marketing for its Dairy Milk brand, as its interim
Is there a formula for stimulating emotional responses to brands?
Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses
Cadbury Dairy Milk launches 'dancing eyebrows' TV ad
LONDON - Cadbury Dairy Milk has unveiled the follow-up ad campaign to the 'Gorilla' and 'Airport Trucks' spots with a
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